2012 lottery is a lottery held by the Institute for Human Continuity (IHC). It’s a unique lottery because the 2012 lottery is meant to determine who will survive after the 2012 disaster.
Make no mistake though, this is a promotion for the movie 2012 by Sony. Sony decided to create a viral marketing campaign for the movie by staging a survival ticket by IHC. The 2012 lottery is a simulation of what might actually happen is a global disaster is indeed about to happen and not everybody has the chance to survive.
That’s a scary scenario so we are grateful that this is just fictional. That being said, this kind of campaign tends to ignite people’s curiosity. Do you join the 2012 lottery?